Wednesday, October 22, 2008

Choose Your Own Adventure!

In the beginning, there was R.L. Stine's Invaders of Hark. And it was good. Droves of children (myself included) devoured such tales of self-design like candy, meanwhile hoping not to fall down a well or accidentally eat a poison mushroom in the next chapter. Let's be honest: these tales are a fine wine that only get better with age.

In the next decade, man made digital format . And it was even better. Where will YOUR fortune cookie take you?

The latest turn in the choose-your-own adventure revolution comes in the form of online video, courtesy of my new favorite soap company, Dove. The story is called "Waking Up Hannah."

Viewers are able to explore three different storylines, all of them following a 20-something girl named Hannah who wakes up dazed and confused after a night of boozin'. From there she takes one of three routes: Energize, Refresh or Cool Moisture. You decide. FYI : you can also read through the text messages in her phone for the full Peeping Tom effect. The storyline you pick ultimately decides her fate in a blind date later that evening. Will poor Hannah stay cool and collected or find herself high and dry? Her destiny lies with you...

1 comment:

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